Corporate Branding
Building a corporate brand was one of my main resposibilities while starting my career in Rightware. From logo design to product marketing. Typography, Iconography, Illustrations, Image banks, videos, 3D objects, partner programs, Web sites, Intra sites, presentation decks, exhibition booths, premises concepts, Social media, Design system...
Brand Design
6 months +
Objectives
Rightware brand gives a frame for what is possible when using KANZI software products to create advanced graphics with immersive and fully custom content.
Therefore the brand visual elements can't be competing with color rich systems of Human Machine Interfaces.
Rightware brand doesn’t need accent colors. The colors come from visual content. This is part of a broader visual identity idea focusing on the visual content and bringing it to the foreground of the visual hierarchy. The principles used in modern UIs. User interface becomes invisible for the user and they experience the use of ease, content driven, intuitive, situational and non-distractive flow.
This is what differentiates Rightware from competitors and sets a unique and strong brand identity.
Color comes from the content.
Interactive brand guidelines.
Kanzi Author AI generated cluster concepts presentation.
Kanzi One Product branding.
eCockpit08 - Design direction for corporate demonstrator and presentation video.
Business cards with black on black digital printed logo. No lacquering needed.
Design Elements
Clean and calm visual style supports diverse HMI themes and immersive 3D content
Bold accessible typography with tech-style iconography and illustrations
Automotive HMI and on-screen visuals are often well presented on dark themes
Consistency across software products and corporate materials
Process Highlights
High-fidelity demos emphasizing user engagement.
Design System to ensure consistency and easy implementation across products, demos, brand and marketing materials trough out the whole company.
Next phases
Discussions to develop Custom Font and variable font for brand and products was ongoing with Monotype
More profound market research and analysis to define positioning and design drivers for next brand renewal
